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Where Rugged Vintage Style Meets Modern Design. Proudly Made in America.

18 Jul '15

Crowdfunding, the video is key....

Posted by Jon Fontane

I spend a lot of time watching videos on Kickstarter and Indiegogo.  The weakest part of the Twist Bullet Pencil campaign was its video, or I should say lack of a "real" video.  Being a first campaign I was reluctant to spend a lot of money and looking back I wish I did.  To me, the video tells a tale beyond the product.  Sure its a product showcase but it also gives a glimpse into the passion of the creator.  Look at heavily funded projects, top quality engaging videos.  Look at campaigns that are struggling even with a "cool" idea and you'll see the videos don't engage.  Oh, a little humor doesn't hurt as well.  Enjoy this latest find (wait till 1:30 for the punchline)